Originals

How Non-Conformists Move the World

Adam Grant examines how individuals can champion new ideas and spark positive change across organizations and societies. Drawing on research and case studies from various fields, he explores how to recognize original ideas, manage fear and doubt, and build supportive coalitions. The book analyzes the behavioral patterns of non-conformists who challenge convention and drive innovation. Additionally, it offers guidance for leaders and parents on encouraging creativity and independent thinking in others.

by Adam Grant

Viking · First published 2016 · 336 pages