The Power of Habit

Why We Do What We Do in Life and Business

The Power of Habit examines how habits form through a loop of cue, routine, and reward, and how individuals and organizations can identify and change those patterns. Charles Duhigg combines research from psychology and neuroscience with case studies involving personal behavior, companies, and social movements. The book argues that understanding habitual behavior makes it possible to reshape routines in daily life, business, and communities.

by Charles Duhigg

Random House · First published 2012 · 416 pages