All Marketers Are Liars

The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Seth Godin argues that successful marketing depends on the stories people tell themselves about products, services, and ideas. The book explains why consumers accept some narratives and reject others, and why authenticity matters when a story spreads. Godin shows marketers how to identify a compelling story, tell it consistently, and align it with what a business genuinely delivers.

by Seth Godin

Portfolio · First published 2005 · 240 pages