Gung Ho!

Turn on the People in Any Organization

This business guide details a management approach designed to boost workplace morale and increase productivity. Using a narrative framework about corporate leaders, the book outlines three principles inspired by the animal kingdom to energize employees. It provides practical strategies for fostering enthusiasm and transforming company culture. The framework emphasizes shared goals, mutual trust, and positive reinforcement to achieve sustained organizational success.

by Ken Blanchard

William Morrow · First published 1997 · 188 pages