Tribes

We Need You to Lead Us

This book argues that groups of people aligned around a shared idea and connected to a leader can effect significant change. The author explains that modern internet tools have removed traditional barriers of geography and cost, making it easier than ever to form and lead new groups. Readers are encouraged to step up as leaders rather than remaining passive followers in their organizations and communities. The work examines how passionate individuals can mobilize others to challenge the status quo and create meaningful impact.

by Seth Godin

Portfolio · First published 2008 · 160 pages