The Practice

Shipping Creative Work

Seth Godin argues that creative work improves through repeated, generous practice rather than waiting for inspiration or certainty. The book addresses the fears, habits, and excuses that prevent people from beginning, finishing, and sharing their work. Drawing on his Akimbo workshop, Godin offers guidance for artists, entrepreneurs, and professionals who want to make creative work part of their everyday lives.

by Seth Godin

Penguin Books, Limited · First published 2020 · 256 pages