Purple Cow

Transform Your Business by Being Remarkable

This business and marketing guide argues that traditional advertising no longer works because consumers are overwhelmed with choices and ignore ordinary products. The author presents the concept of the purple cow to show how companies must build remarkable features directly into their offerings to stand out. Businesses are encouraged to target early adopters and innovators rather than mainstream markets to drive organic growth.

by Seth Godin

Do You Zoom · First published 2003 · 142 pages