Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

This corporate memoir details the founding and management philosophy behind Pixar Animation Studios. The author shares operational strategies for building and sustaining a creative corporate culture where originality thrives. The text covers practical techniques for managing talent, handling creative friction, and running candid peer review sessions.

by Ed Catmull

Random House · First published 2014 · 368 pages