Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
by W. Chan Kim, Renée Mauborgne
Non-fiction
Harvard Business Review Press · First published 2015 · 320 pages
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