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Taking Aim at the Brand Bullies

This book examines the influence of corporate branding on global culture, labor practices, and public space. The text investigates how multinational corporations shift focus from manufacturing goods to marketing identities, utilizing aggressive advertising in schools, media, and urban environments. It documents labor exploitation in developing nations and analyzes the rise of anti corporate activism and culture jamming movements. The work became a central text for contemporary discussions surrounding corporate globalization and consumer capitalism.

by Naomi Klein

Picador USA · First published 1999 · 490 pages