Zero to One

Notes on Startups, or How to Build the Future

Zero to One examines how entrepreneurs can create genuinely new businesses rather than copying existing models. Drawing on Peter Thiel's Stanford course and Blake Masters's notes, it argues that progress comes from developing unique products and monopolies through innovation rather than competing in crowded markets. The book discusses startup strategy, technology, hiring, sales, and the importance of identifying underappreciated truths about the future.

by Peter Thiel, Blake Masters

Crown Business · First published 2014 · 224 pages