Purple Cow

Transform Your Business by Being Remarkable

Purple Cow argues that traditional marketing strategies like television advertising and direct mail are no longer effective in a crowded marketplace. Instead businesses must create remarkable products and services that naturally stand out like a purple cow in a field of monochrome cows. Seth Godin uses real world examples from various industries to illustrate how companies achieve exceptional growth by focusing on innovation and targeting consumers who spread ideas. The book challenges traditional business thinking and encourages marketers to embrace risk by being truly exceptional rather than safe and invisible.

by Seth Godin

Gestión 2000 · First published 2003 · 186 pages