
How Google Works
Eric Schmidt and Jonathan Rosenberg, with Alan Eagle, draw on their experience at Google to explain how the company approached management, talent, strategy, and innovation. The book argues that organizations should recruit and empower creative, technically capable employees, which the authors call smart creatives. It covers corporate culture, decision-making, communication, product development, and responding to rapid technological change. The discussion is illustrated with examples and anecdotes from Google's history.
by Eric Schmidt
Non-fictionBusinessTechnology
Grand Central Publishing · First published 2014 · 286 pages
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