Cold Calling Techniques (That Really Work!)

This sales training guide provides practical strategies for converting prospective clients into scheduled meetings and successful sales. The author outlines step by step methods for navigating objections, managing telephone communications, and building professional rapport. Designed for corporate sales professionals and managers, the book offers actionable techniques to improve outreach performance. It focuses on practical skill development to enhance efficiency in business development.

by Stephan Schiffman

Bob Adams, Inc. · First published 1987 · 118 pages