Zag

The #1 Strategy of High-Performance Brands

Marty Neumeier presents a concise framework for brand differentiation in a crowded marketplace. The book outlines practical principles for identifying market whitespace and building high-performance brands through unconventional positioning. Neumeier details seventeen steps for creating radical differentiation, covering core purpose, customer touchpoints, and brand renewal.

by Marty Neumeier

Peachpit Press · First published 2006 · 192 pages