
Shoe Dog
A Memoir by the Creator of Nike
This memoir by the founder of Nike details the origins and growth of the athletic footwear company. It describes the early days of importing Japanese running shoes and selling them out of an automobile trunk. The narrative follows the financial struggles, legal battles, and operational challenges faced during the company's expansion into a global brand. The author reflects on the risks taken and the relationships built with early partners and employees to establish the enterprise.
by Phil Knight
Non-fictionBusinessMemoirBiography
Scribner, an imprint of Simon & Schuster, Inc. · First published 2016 · 386 pages
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