Author31 booksPhilip Kotler
Philip Kotler is an American marketing author, consultant, and professor emeritus. From 1962 to 2018, he was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is known as "The Father of Modern Marketing", mainly for popularizing the marketing mix concept.
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Books by Philip Kotler
Every published title we have in the catalogue, ordered by their library.
Marketing Management
Principles of Marketing
Marketing
Kotler on Marketing
Marketing for Hospitality and Tourism
A Framework for Marketing Management
Strategic Marketing for Educational Institutions
Social Marketing
Marketing Places
Strategic Marketing for Nonprofit Organizations
Social Media Marketing
Marketing Management
The marketing of nations
Marketing Management, 15The Edition
Marketing essentials
Corporate Social Responsibility
Principles of Marketing 13th Edition a South Asian Perspective
Marketing 4.0. Do Tradicional ao Digital
According To Kotler
Kotler
Principles of Marketing 8th Canadian Edition
Marketing Management, Global Edition
My Adventures in Marketing
Kotlers Marketing Guide
Managing Customer Experience and Relationships
Marketing Insights from a to Z
Marketing Management and Strategy
Marketing An Introduction 15th Edition
Consumer Neuroscience
Museum marketing and strategy
Marketing management; analysis, planning, and control.
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