Author4 booksKevin Lane Keller
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is best known for his work on brand management and for authoring Strategic Brand Management, a widely used textbook in the field. The book examines both the theoretical foundations and practical applications of brand management, offering frameworks and guidelines for building, measuring, and managing brand equity.
Marketing professorAmericanBorn 1956
Get new book alerts for Kevin in the app.
Books by Kevin Lane Keller
Every published title we have in the catalogue, ordered by their library.
More authors
Writers readers often explore alongside this one.
John C. MaxwellJohn C. Maxwell is an American author, speaker, and pastor who has written books primarily focused on leadership. Titles include The 21 Irrefutable Laws of Leadership and The 21 Indispensable Qualities of a Leader. Some of his books have been on the New York Times Best Seller list.
Brian TracyBrian Tracy Emmanuel is a Canadian-American motivational public speaker and self-development author. He is the author of over eighty books that have been translated into dozens of languages. His popular books are Earn What You're Really Worth, Eat That Frog!, No Excuses! The Power of Self-Discipline, and The Psychology of Achievement.
Robert T. KiyosakiRobert Toru Kiyosaki is an American businessman, entrepreneur, and author, known for the Rich Dad Poor Dad series of personal finance books. He founded the Rich Dad Company, which provides personal finance and business education through books and videos, and Rich Global LLC, which filed for bankruptcy in 2012.Roger LeRoy MillerRoger LeRoy Miller is an American economist and textbook author whose works include Economics Today, Business Law Today, and The Economics of Public Issues. His writing spans economics, business law, and money and banking.
Thomas SowellThomas Sowell is an American economist, economic historian, and social theorist. With widely published commentary and books—and as a guest on TV and radio—he is a well-known voice in the American conservative movement as a prominent black conservative. He is a senior fellow at the Hoover Institution and was a recipient of the National Humanities Medal from President George W. Bush in 2002.
Vandana ShivaVandana Shiva is an Indian environmental philosopher, activist, and author whose work addresses biodiversity, seed sovereignty, ecological feminism, and opposition to corporate control of agriculture. Her books include Staying Alive, Ecofeminism, Biopiracy, and Who Really Feeds the World?