Author3 booksGary Armstrong
Gary Armstrong is an American marketing educator and professor emeritus at the University of North Carolina at Chapel Hill's Kenan-Flagler Business School. He is best known as the co-author, with Philip Kotler, of the textbooks Principles of Marketing and Marketing: An Introduction.
Marketing textbook authorAmerican
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Books by Gary Armstrong
Every published title we have in the catalogue, ordered by their library.
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